In 2018, loyalty programs are a necessity for any growing business who wishes to master the art of consumer retention and acquisition. Social Annex says that 87 percent of consumers want companies to offer loyalty programs; however, loyalty promotions don’t always have to be a big, magnificent ordeal in order to please your clients. In fact, your company will boost customer loyalty on a daily basis just by being transparent and engaged with your customers. Below, we’ll discuss 20 simple ways to boost customer loyalty this year.
Establish Personal Relationships
Clients want to feel valued and appreciated—they don’t want to feel like they’re in a one-sided relationship. Make your consumers feel appreciated by designating a special team of employees to each of your clients. That way, you’ll ensure that the client is always getting fresh, personalized content created just for them.
Follow the Golden Rule
Treating others how you wish to be treated also applies to loyalty promotions. Interact with your customers in their preferred way. If they call you—be sure to call them back. If they email you or reach out to you via Facebook—be sure to contact them via email or through Facebook.
Share Quality Content
Sure, SEO is a necessity for showing up in search results, but creating and sharing good quality content should still be your number one goal.
Share Your Mission Statement
These days, consumers want to support companies that align with their values. Be sharing your mission statement with your customers, you are helping to build a stronger relationship with your customers, while also giving them the peace of mind that they are supporting a like-minded company.
Remember Customer Service
Listen to your customers and address their questions or concerns as quickly as possible. Don’t make customers go through hurdles to report a question, comment, or concern.
Be upfront with your customers and openly address any issues as they arise. Be honest—even if you need to share unpleasant news.
Be a Part of a Community
Have an active social media presence and encourage consumers to share photos of themselves using your products or services via social media.
Email Your Customers
When customers complete an online purchase, make sure that you ask them for their email addresses. Then, follow-up with them via email to find out what their experience was like.
Social proof can be achieved through celebrity endorsements, user reviews, and by sharing statistics from expert sources.
Go Above and Beyond
It is important that companies do what they say they are going to do—but to exceed expectations whenever possible.
Keep Current Customers in Mind
Acquiring new customers is important—if you don’t neglect your current customers. From a financial standpoint, returning customers are more valuable than new customers. Loyal customers spend more money per purchase and are more likely to refer a company to others. While it is important to develop new products and services that appeal to new customers, it is important that you remain devoted to perfecting your older products and services as well.
Own Up to Mistakes
Instead of denying or ignoring any company mistakes, politely address them and resolve the problem as quickly as possible.
Personalize Your Messaging
Personalized emails are a necessity. Master the personalized email by sending clients a birthday greeting with a reward or an customer anniversary incentive.
Become a Trusted Expert
Write guest posts for other relevant websites or provide expert advice on question and answer sites. More than likely, clients will visit your website to learn more.
Offer Loyalty Promotions and Incentives
Give your customers reasons to come back by offering them rewards and freebies, just for doing business with you.
Use the Right Language
When sending emails to your customers, increase email open rates by using persuasive language in the subject line, such as the words Free, You, Instantly, New, and Because.
Ask for Customer Feedback
Encourage customers to complete questionnaires and online surveys and reward them for doing so.
Provide consistent, dependable service. If you say that you will deliver a product or service to a client within 48 hours, be sure to meet this deadline.
Prepare for Problems
To avoid scrambling in the event of a disaster, anticipate problems before they arise. Have a plan in place to avoid complications.
Use a Loyalty Program
Loyalty programs are an excellent way to boost customer loyalty today, tomorrow, and well into the future. Plus, Mpell Solutions makes it easy for companies to create and implement personalized loyalty programs. Contact us today to learn more about our many products and services that will boost your customer retention and acquisition rates.