The holiday shopping season often revolves around emotional marketing strategies to provide shoppers with the nostalgia and sentimental value they desire during the holiday months. Many brands offer advertising gifts, holiday rewards, and shopping points just for spending over a certain amount of money during the holidays or by signing up for their customer loyalty program.
While holiday rebates, rewards, and shopping gifts are an important part to gaining consumer loyalty over the holidays, it’s only one piece of the puzzle. To create happy customers during the holidays and keep shoppers coming back for more in the future, emotional marketing needs to be present. Once you form an emotional attachment between your brand and the consumer, they’ll be more likely to do business with you again after the holidays are over.
There’s no question that consumers love advertising gifts and great deals, but there also needs to be an emotional investment present. If a consumer has to choose between emotion and logic, studies show that emotion will win. Even if a consumer wants to save money on an item during the holidays, they’re probably going to end up purchasing a product that emits the most emotion, regardless of price.
Selling your product at a great price doesn’t necessarily mean it’s going to sell, especially if the way you market the product is boring and unappealing. Instead, focus on a great promotion that brings out the spirit of the holiday season to give shoppers the discount they need and the emotional investment they desire.
The holidays are a time for giving, and shoppers love when they receive freebies from brands. Plus, promotions help to boost sales over a shorter amount of time since they provide your audience with something new and exciting.
Discounts are the most common type of promotion, but too many promotions and discounts can actually negatively impact the minds of your consumers. For example, too many discounts or promotions may encourage your shoppers to wait until the next time around to buy the item. During the holidays, be strategic about your promotions and don’t offer too many discounts or promotions. Keep things new and exciting and keep your shoppers on their toes.
Get Your Shoppers to Brag About You Online
Thanks to social media, more and more brands are getting free advertising and internet exposure. However, brands usually need to do something exceptional to get shoppers talking about them online.
Since the holiday months are a time for giving, consider partnering with a local charity or cause and donate a certain portion of your sales to that specific charity during the holiday season. Encourage customers to post about their purchase on social media to encourage other shoppers to do business with your brand while also supporting a great cause. If your products are benefiting an important cause, consumers will be more likely to talk about it on social media.
Mpell Solutions Helps You With Gifts and Incentives this Holiday Season
Mpell Solutions is like Santa’s little helper during the holiday season. We help brands develop sizzling promotional marketing strategies that attract new customers while also satisfying ongoing customers throughout the holiday season and beyond.
At Mpell Solutions, we offer exciting advertising gifts, promotions, incentives, rebates and rewards, coupons, gift cards, and customer loyalty programs—all at exceptional prices that get you the biggest return on investment. Mpell Solutions is just the friend you need this holiday season.
Increase Customer Retention and Acquisition Rates
Additionally, we can help you to increase advertising and response rates, reduce promotional costs, and eliminate inventory and fulfillment issues. We can offer you promotional incentives from top brands that shoppers can’t wait to get their hands on.
Offering promotional incentives to your customers is an effective emotional marketing strategy that can be used during the holiday months to attract new customers to your brand, and it can also be a way to thank your current clients for doing business with you all year. Whatever the case, Mpell Solutions knows what it takes to create customer loyalty, and we’re available to help you through every step of the way.
Contact us today to learn more about the many products and services we offer to our valuable customers. We make promotional marketing easy, and we even handle the delivery of promotional gifts as well.
We look forward to working alongside you this holiday season!