It’s hard to believe that 2016 is nearly over. If you’re like most other companies trying to promote your products and service, you may be racing to reach your end of year sales goals or likely trying to plan an effective 2017 sales and marketing strategy that will get you the results you’re looking for.

The end of the year is a time for treating your customers to deals, specials, coupons, rewards, and freebies. But if you haven’t started implementing consumer incentives yet, then now is the perfect opportunity.

End of the Year Promotions

If you’re looking for end of the year success that boosts your reputation, increases customer loyalty, and builds your clientele, then you’ve come to the right place. Mpell Promotions can help you to create year-end promotions with rewards that sizzle well into the New Year.

However, there are also five big mistakes that you should avoid making during your holiday promotion. These mistakes include poor timing, the absence of product testing, impersonal messaging, focusing solely on acquiring new customers, and unsuccessful discounts.

Poor Timing

Unfortunately, many companies don’t launch their holiday campaigns and promotions until it’s too late. It’s important to remember that shoppers begin looking for holiday deals well before Black Friday rolls around, and if you wait too long to launch, the promotion may easily be missed.

To ensure that your incentives and promotions get the attention they deserve, make sure that you build up the excitement and inform your customers well ahead of time so they know a promotion is happening. Compare your results from previous years and you’ll see very quickly what worked and what maybe didn’t do so well.

The Absence of Product Testing

The holidays are a time for delighting your customers with incentives they can benefit from, but not for testing products or services for the first time. Remember, many shoppers are purchasing goods or services as gifts during this time of the year, and they don’t want to gift something that isn’t top-notch.

Be sure that your products or services have been tested and used well before promoting them during the holiday season.

Impersonal Messaging

Customers love personalization. They want to be spoken to in a way that feels real and personal. Therefore, it’s also important that you get to know your target audience and your current customers and that you speak to each of them with a different voice and style.

Emails, advertisements, and promotions should not be completely identical, and they should vary depending on the platform you’re sharing the message.

For example, your content should vary for Facebook, Twitter, Instagram, emails, or newspaper, magazine, and television advertisements. Remember that your readers and viewers are different depending on the publication or platform, so it’s important that you personalize your messaging depending on the audience.

Focusing Solely on Acquisition

Acquiring new customers is a good thing, in fact, it’s quite important. However, customer retention is just as significant. Instead of concentrating solely on bringing new customers in, companies should also focus on keeping the current customers they worked so hard to acquire in the first place.

So, how can companies successfully acquire and retain new customers during the holiday shopping season? By offering consumer incentives! Incentives are a great way to acquire new customers while also helping to retain the current customers you value and appreciate.

Unsuccessful Discounts

Sure, customers love deals, especially great deals that save them the most money while also giving them the greatest quality product or service. However, sometimes too much of a good thing can seem too good to be true. This is especially true when it comes to discounts and sales.

Sometimes discounts can have the opposite effect on shoppers, studies have shown discounts can cheapen a brand, so it’s vital to be strategic with product pricing, especially during the holiday shopping season.

Call us today for to discuss your plans for 2017! Contact Mpell Promotions!

Your email address will not be published. Required fields are marked *