The holiday shopping season is just around the corner, making it the perfect time to focus on acquiring new customers through gift card incentives and promotions.

Per the National Retail Foundation (NRF), the average consumer plans to spend $935.58 during the 2016 holiday shopping season. Each shopper will spend an average of $139.61 on themselves. If brands play their cards right, they may be able to attract consumers with their irresistible promotions. Either way, consumers love freebies and saving money, especially during the holidays.

Attract Consumers to Your Product or Service

Whether you sell a product or a service, you’ll have a better chance of reaching new customers this year by offering gift promotions and consumer incentives. According to Total Retail, businesses experience a 50 percent increase in new customer transactions during the holidays in comparison to any other time of the year. However, repeat shoppers made only 17 percent more transactions during the holidays in comparison to other times of the year.

Even with this information in mind, Total Retail reminds us that repeat customers are even more valuable than new customers. Typically, first time customers tend to spend less and they don’t always return in the future. Your repeat customers, however, are your loyal customers and will continue to come back repeatedly.

So, what can consumers do to acquire new consumers this holiday season and get them to stay with you? Offer them rewards or promotions!

By offering customers an incentive for doing business with you, you’ll show them that you’re not just there for them during the holidays and that you want them to continue doing business with you again in the future.

To help you get started, we have some creative ideas for attracting new shoppers throughout the holiday shopping season.

  1. Offer Gift Wrapped Products

If you sell products, offering your customers the item in a pre-wrapped gift box or gift bag at no additional charge is an excellent way to attract new customers. Many of your shoppers may be in a rush and won’t have a lot of time to browse for a gift and go home to wrap it, so they’ll appreciate you offering them a service that will save them time without having to pay extra.

  1. Create a Holiday Video that Customers Can Use

To get your brand name out there, consider creating a low-budget video that anyone can take advantage of. For example, think of the Yule Log video that plays each year on Christmas Day. These days, there are a variety of versions you can find on YouTube, and they help to build brand recognition. Even better, they provide users with something free they can use to their advantage.

  1. Optimize Pinterest

People are always relying on Pinterest for gift ideas, tips, and lifehacks, and Pinterest is the perfect opportunity for your brand to create a useful infographic or image that customers can take advantage of. If you sell home security options, create an infographic about home security facts and tips to improve home safety. If you sell mobile phones, offer tips for taking flawless holiday photos from your mobile phone.

  1. Promote Other Brands

The holidays are a time for giving, so why not share the love by promoting other brands and asking them to do the same? Place coupons or discount codes for other local brands in the shopping bags of your customers and ask those brands to do the same for you.

  1. Give to Charity, Get a Gift Card

Choose a local charity that you wish to support and offer a gift card to any new or return customer who signs up to volunteer their time with the charity of your choice.

  1. Send Handwritten Holiday Cards

A great way to bring in new customers is to send handwritten holiday cards to potential customers, asking them to check out your product or service. While e-cards are great, handwritten cards are more likely to get noticed.

Mpell Solutions Can Help

At Mpell Promotions, we know what it takes to create an incentive that no customer can resist. We also know how important it is to offer enticing gift promotions that keep customers coming back again the future. You work hard to acquire new customers, so don’t let them get away!

Contact Mpell Solutions today to learn about the many exciting products and promotional services we offer.


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