In 2018, it’s never been easier to engage with your customers. But in some ways, it’s also never been harder. You may be wondering how this could even be possible—but it’s the truth. You see, the digital age has given companies more ways to reach their clients than ever before. But the downside? There’s more competition now than there has ever been. Additionally, there’s already so many companies making names

It is an increasingly global market when it comes to everything from basic life needs to luxury items.  With so much diversity, how does a company choose what promotional strategies to use? Here we will discuss the effects of globalization and what it means for customer incentives. Challenges with Globalization The competition is fierce for all businesses in a global market, particularly when the market is saturated with products and

In 2018, loyalty programs are a necessity for any growing business who wishes to master the art of consumer retention and acquisition. Social Annex says that 87 percent of consumers want companies to offer loyalty programs; however, loyalty promotions don’t always have to be a big, magnificent ordeal in order to please your clients. In fact, your company will boost customer loyalty on a daily basis just by being transparent

Customer loyalty is the secret to gaining continued success for your business. Without client loyalty promotions, you’ll have to work much harder to attract new customers, spend more money on acquiring new clients, and you’ll probably notice that each customer is spending less on each purchase. Why? Because loyal customers spend more money per transaction than non-loyal customers do. Plus, they are more likely to refer your company to friends,

Promotional gifts—what’s not to love about them? Who doesn’t love receiving free gifts, especially when they’re completely unexpected? Many consumers would agree that they love receiving free stuff from their favorite companies because it helps them to feel valued, appreciated, and engaged. And according to an article published by Business 2 Community, customers actually get use out of their gift incentives the majority of the time, which is even better.

It is important to make sure you set appropriate marketing goals that engage and convert your target audience whether you are aiming for young college graduates or stay at parents. But how do you go about doing that in fresh and interesting ways? It’s quite simple: you need to invest in customer engagement. There are several ways to engage your customers, including offering incentives and promotional packages. Customer engagement doesn’t

So, your company has amazing gift card promotions to offer your clients, but how are you supposed to increase company recognition quickly enough to reach your potential customers? Well, that’s where the importance of customer engagement comes in. If your company doesn’t engage with your customers, then you risk missing out on reaching some of the most relevant shoppers in today’s day and age—including millennials. To help you excel at

Offering your company’s customers an incentive can significantly increase response rates, but it can also cause issues if not done properly. By being thoughtful and smart about the consumer incentive strategy, your company can safeguard its time and resources. There are smart ways to increase response rates from your company’s customers, including using gift cards as a consumer incentive. In order to be successful, there are several best practices your

No demographic is as attractive for businesses to encourage brand loyalty as U.S. millennials are. This generation, born between 1981 and 2000, have no shortage of articles and studies focusing on who they are and what they want. What do they want in a marriage and do they want kids? Where are they living and do they rent or own? What are their careers, hobbies, favorite Netflix show? All these questions

When your company uses tactics like offering incentives and promotional packages in a marketing and sales campaign, tracking consumer conversions and actions is usually straight forward and simple. You look at metrics around revenue, transactions, individual response rates, and who and who is not receiving incentives. However, more and more channels and campaigns means that your consumers have more and more options to convert outside traditional trackable methods. So, how