No demographic is as attractive for businesses to encourage brand loyalty as U.S. millennials are. This generation, born between 1981 and 2000, have no shortage of articles and studies focusing on who they are and what they want. What do they want in a marriage and do they want kids? Where are they living and do they rent or own? What are their careers, hobbies, favorite Netflix show? All these questions

When your company uses tactics like offering incentives and promotional packages in a marketing and sales campaign, tracking consumer conversions and actions is usually straight forward and simple. You look at metrics around revenue, transactions, individual response rates, and who and who is not receiving incentives. However, more and more channels and campaigns means that your consumers have more and more options to convert outside traditional trackable methods. So, how

Today’s marketing and sales campaigns deliver lackluster response rates of <1% across channels, particularly direct printed mail pieces. This is due to several factors but the most prominent one is the switch to digital communication and the lack of motivation to complete calls to action with no direct incentive. Consumers expect to get marketing messages that reflect their individuality and with incentive offers that add value and urgency needed to

As we make our way through Q1 of 2017, digital rewards should be at the top of your list. Why? Because gift card solutions aren’t just physical gift cards anymore, they’re taking over the Internet! According to a 2016 Convenience Store News study, consumers between the ages of 18 and 25 are 90 percent more likely to use digital rewards than people in this age  group were just 5 years ago. Additionally,

Incentives are a great way to motivate consumer behavior and to get them to repeat those actions. But, why? Companies know incentives work to increase acquisition, but there is little research into the real motivation behind the ‘why’. One explanation about why incentives are a great motivator in general from the best-seller Freakonomics. “An incentive is simply a means of urging people to do more of a good thing and less

Whether your company is a national brand, a small local business, or somewhere in between, consumer incentives are a great way to engage your customer base. By offering a little extra motivation for a customer to convert or respond to your marketing, you can drastically reduce churn and produce great results. This value add can also directly lead to an increase in marketing response rates and additional revenue. By offering

Quality incentive programs help retain customers, boost acquisition, and increase conversions. But in order to get customers excited about a loyalty program, companies need to keep their customers engaged and offer personalized consumer incentives that reflect customer behavior. In 2017, a quality incentive program needs to include three things: appropriately-delivered rewards, digital rewards, and instant gratification. We all know having a digital presence is absolutely mandatory. Without a digital presence,

We’ve learned a lot about incentives for customers over the past few years. But most importantly, we’ve learned about the importance of personalized marketing—specifically personalized rewards. According to a 2016 customer loyalty study, 56 percent of consumers say that personalized incentives increase their chances of considering a company over a competitor. Interestingly, Millennials feel that personalization is even more important to them. 85 percent of Millennials say that they are

Visa gift cards, American Express, MasterCard, and Discover are just a few of the top gift card promotion ideas that Mpell Promotions offers. Additionally, we offer travel gift cards for brands such as United, American, Starwood, Marriott, Southwest, and Wyndham, plus shopping gift cards for retailers such as Nike, Walmart, Target, Macy’s, Nordstrom, and Sears. But our gift card promotions don’t stop there—we also offer electronic promotions for top names

Retention marketing is your key to loyalty program success. It’s cheaper for your company to implement, it’s a nice reward for your customers, and it brings you ongoing, returning clients. According to Social Annex, customer acquisition costs 500 times more than customer retention does. Plus, there are a whole lot of other benefits to customer retention, which we’ll discuss below. But, many of you may be wondering what retention marketing