Customer loyalty is the secret to gaining continued success for your business. Without client loyalty promotions, you’ll have to work much harder to attract new customers, spend more money on acquiring new clients, and you’ll probably notice that each customer is spending less on each purchase. Why? Because loyal customers spend more money per transaction than non-loyal customers do. Plus, they are more likely to refer your company to friends,

Promotional gifts—what’s not to love about them? Who doesn’t love receiving free gifts, especially when they’re completely unexpected? Many consumers would agree that they love receiving free stuff from their favorite companies because it helps them to feel valued, appreciated, and engaged. And according to an article published by Business 2 Community, customers actually get use out of their gift incentives the majority of the time, which is even better.

It is important to make sure you set appropriate marketing goals that engage and convert your target audience whether you are aiming for young college graduates or stay at parents. But how do you go about doing that in fresh and interesting ways? It’s quite simple: you need to invest in customer engagement. There are several ways to engage your customers, including offering incentives and promotional packages. Customer engagement doesn’t

So, your company has amazing gift card promotions to offer your clients, but how are you supposed to increase company recognition quickly enough to reach your potential customers? Well, that’s where the importance of customer engagement comes in. If your company doesn’t engage with your customers, then you risk missing out on reaching some of the most relevant shoppers in today’s day and age—including millennials. To help you excel at

Offering your company’s customers an incentive can significantly increase response rates, but it can also cause issues if not done properly. By being thoughtful and smart about the consumer incentive strategy, your company can safeguard its time and resources. There are smart ways to increase response rates from your company’s customers, including using gift cards as a consumer incentive. In order to be successful, there are several best practices your

No demographic is as attractive for businesses to encourage brand loyalty as U.S. millennials are. This generation, born between 1981 and 2000, have no shortage of articles and studies focusing on who they are and what they want. What do they want in a marriage and do they want kids? Where are they living and do they rent or own? What are their careers, hobbies, favorite Netflix show? All these questions

When your company uses tactics like offering incentives and promotional packages in a marketing and sales campaign, tracking consumer conversions and actions is usually straight forward and simple. You look at metrics around revenue, transactions, individual response rates, and who and who is not receiving incentives. However, more and more channels and campaigns means that your consumers have more and more options to convert outside traditional trackable methods. So, how

Today’s marketing and sales campaigns deliver lackluster response rates of <1% across channels, particularly direct printed mail pieces. This is due to several factors but the most prominent one is the switch to digital communication and the lack of motivation to complete calls to action with no direct incentive. Consumers expect to get marketing messages that reflect their individuality and with incentive offers that add value and urgency needed to

As we make our way through Q1 of 2017, digital rewards should be at the top of your list. Why? Because gift card solutions aren’t just physical gift cards anymore, they’re taking over the Internet! According to a 2016 Convenience Store News study, consumers between the ages of 18 and 25 are 90 percent more likely to use digital rewards than people in this age  group were just 5 years ago. Additionally,

Incentives are a great way to motivate consumer behavior and to get them to repeat those actions. But, why? Companies know incentives work to increase acquisition, but there is little research into the real motivation behind the ‘why’. One explanation about why incentives are a great motivator in general from the best-seller Freakonomics. “An incentive is simply a means of urging people to do more of a good thing and less