You know the saying: It takes one to know one? Well, there is some definite truth to that saying when it comes to your consumers. To have what it takes to meet the needs of your customers, you need to know your audience. You need to identify how they think, feel, behave, and act. Once you understand these things, you can develop loyalty programs that get you positive results. And

Everyone has experienced it at some point – that happy feeling of getting a reward or incentive for your loyalty at your favorite store, restaurant or service provider. It could be something as simple as $10 off your next purchase or even some sort of $20 gift card promotions. While these may sound like small tokens, there is a somewhat inherent satisfaction in being able to walk away from a

Cyber Monday was originally created as a means to encourage consumers to shop online on the Monday after Thanksgiving. Now, more and more shoppers are choosing to shop online on Black Friday, Thanksgiving Day, and throughout the holiday shopping season. And you know what pairs perfectly with the online holiday shopping season? Electronic gift card solutions. That’s right—electronic gift cards are growing in popularity just as quickly as online shopping

If you’re looking for gift card promotion ideas to implement this holiday shopping season, digital rewards may be the perfect place to start. During the 2016 year, consumers were connected to their smartphones even more so than ever. Per The Statistics Portal, there were an estimated 2.1 billion smartphone users worldwide! If brands don’t cater to smartphone users, they risk losing a big chunk of their clientele. Sure, every customer

It is an increasingly global market when it comes to everything from basic life needs to luxury items.  With so much diversity, how does a company choose what promotional strategies to use? Here we will discuss the effects of globalization and what it means for customer incentives. Challenges with Globalization The competition is fierce for all businesses in a global market, particularly when the market is saturated with products and

In 2018, loyalty programs are a necessity for any growing business who wishes to master the art of consumer retention and acquisition. Social Annex says that 87 percent of consumers want companies to offer loyalty programs; however, loyalty promotions don’t always have to be a big, magnificent ordeal in order to please your clients. In fact, your company will boost customer loyalty on a daily basis just by being transparent

Customer loyalty is the secret to gaining continued success for your business. Without client loyalty promotions, you’ll have to work much harder to attract new customers, spend more money on acquiring new clients, and you’ll probably notice that each customer is spending less on each purchase. Why? Because loyal customers spend more money per transaction than non-loyal customers do. Plus, they are more likely to refer your company to friends,

Promotional gifts—what’s not to love about them? Who doesn’t love receiving free gifts, especially when they’re completely unexpected? Many consumers would agree that they love receiving free stuff from their favorite companies because it helps them to feel valued, appreciated, and engaged. And according to an article published by Business 2 Community, customers actually get use out of their gift incentives the majority of the time, which is even better.

It is important to make sure you set appropriate marketing goals that engage and convert your target audience whether you are aiming for young college graduates or stay at parents. But how do you go about doing that in fresh and interesting ways? It’s quite simple: you need to invest in customer engagement. There are several ways to engage your customers, including offering incentives and promotional packages. Customer engagement doesn’t

So, your company has amazing gift card promotions to offer your clients, but how are you supposed to increase company recognition quickly enough to reach your potential customers? Well, that’s where the importance of customer engagement comes in. If your company doesn’t engage with your customers, then you risk missing out on reaching some of the most relevant shoppers in today’s day and age—including millennials. To help you excel at