Incentives are a great way to motivate consumer behavior and to get them to repeat those actions. But, why? Companies know incentives work to increase acquisition, but there is little research into the real motivation behind the ‘why’. One explanation about why incentives are a great motivator in general from the best-seller Freakonomics. “An incentive is simply a means of urging people to do more of a good thing and less

Whether your company is a national brand, a small local business, or somewhere in between, consumer incentives are a great way to engage your customer base. By offering a little extra motivation for a customer to convert or respond to your marketing, you can drastically reduce churn and produce great results. This value add can also directly lead to an increase in marketing response rates and additional revenue. By offering

Quality incentive programs help retain customers, boost acquisition, and increase conversions. But in order to get customers excited about a loyalty program, companies need to keep their customers engaged and offer personalized consumer incentives that reflect customer behavior. In 2017, a quality incentive program needs to include three things: appropriately-delivered rewards, digital rewards, and instant gratification. We all know having a digital presence is absolutely mandatory. Without a digital presence,

We’ve learned a lot about incentives for customers over the past few years. But most importantly, we’ve learned about the importance of personalized marketing—specifically personalized rewards. According to a 2016 customer loyalty study, 56 percent of consumers say that personalized incentives increase their chances of considering a company over a competitor. Interestingly, Millennials feel that personalization is even more important to them. 85 percent of Millennials say that they are

Visa gift cards, American Express, MasterCard, and Discover are just a few of the top gift card promotion ideas that Mpell Promotions offers. Additionally, we offer travel gift cards for brands such as United, American, Starwood, Marriott, Southwest, and Wyndham, plus shopping gift cards for retailers such as Nike, Walmart, Target, Macy’s, Nordstrom, and Sears. But our gift card promotions don’t stop there—we also offer electronic promotions for top names

Retention marketing is your key to loyalty program success. It’s cheaper for your company to implement, it’s a nice reward for your customers, and it brings you ongoing, returning clients. According to Social Annex, customer acquisition costs 500 times more than customer retention does. Plus, there are a whole lot of other benefits to customer retention, which we’ll discuss below. But, many of you may be wondering what retention marketing

We recently discussed the importance of setting professional New Year’s resolutions that will drive customer loyalty in 2017. But now it’s time to talk about loyalty best practices and how you can use these professional resolutions to build a successful loyalty program in 2017. When you’re ready to build your own loyalty program, contact Mpell Promotions and we’ll help you to create promotions and rewards that get you the attention

Valentine’s Day is one of the sweetest days of the year, and it’s right around the corner. As a growing business, Valentine’s Day is an excellent time for you to share your appreciation with your valued, loyal clients, and an incentive program is just the way to do it. If you haven’t created a Valentine’s Day incentive just yet, we have a few easy ideas to help you develop a sweet

It’s a new year, which means it’s time to set new marketing goals for a successful year ahead. And a great way to go about growing your business in 2017? Improve your customer loyalty program! Increased acquisition rates, higher retention rates, and more customer engagement are just a few benefits of customer loyalty programs. So, to better grow your company in the New Year, we’ll talk about some of the

We all know there is a distinct difference when advertising to men or woman, and there is clear research to suggest that men and women have different wants and needs when it comes to shopping, and purchasing services. Advertising messages, product design and packaging, loyalty promotions, products and services, and media all appeal differently to men and women consumers. According to several experts, women tend to be savvier shoppers since