In today’s market, companies in all industries and across all specialties are engaged in hot competition.  Every company is trying to outdo the next and, more often than not, the tool they use to showcase their value and relevance is incentives. Because there are a wealth of great companies doing business today, customers are pickier than ever and, more and more, they’re looking to a company’s incentives and promotions program

In the world of marketing, generating leads and inspiring customers to convert is top priority. In addition to encouraging growth and building a company’s bottom line, this pursuit also promotes customer engagement and helps support an effective incentive strategy. Unfortunately, many companies are missing out on these benefits simply because they don’t know how to write effective CTA’s.  Read on to learn more. What Is a CTA? CTA stands for