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Volume 4, Number 2
February 2010 Quick links
Special Promotional Offer  Company
Mpell Solutions For Sales Support: For Marketing Support: For Redemption Support:
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As more retailers look to develop effective advertising strategies, a new study finds that social media and Facebook specifically, is by far the most effective way to woo would-be shoppers. And chains that use their Facebook pages to offer special promotions are the most appealing, with brands like Victoria's Secret leading the way. "What surprised us most was how many customers say they really wanted to hear about our sales promotions," says Brenan Huff, SVP of Marketing at a large internet retailer. "Yet many retailers aren't doing that -- conventional wisdom is that fans want things like engagement, with polls, or pithy comments or customer services tools. This study found those things are actually far less important than promotions." “Typically, customers who interact with a store brand through social media tend to be the most satisfied, creating a chicken-and-egg situation: The most satisfied and loyal customers are seeking out their favorite stores' pages, and then if those experiences are rewarding, they become even more loyal" offered Dale Doback, EVP of Client Services for a boutique advertising agency specializing in social media. Amazingly, 25% of the top 100 online retailers have no formal presence on Facebook, and another 25% have fewer than 10,000 fans. Winners include companies like Limited Brands' Victoria's Secret, with some 2.8 million fans, and its teen brand Pink, with 1.8 million fans. If you look at those pages, they are giving Facebook users exactly what they tell us they want -- information about new products, and special prices and promotions. The study found that 49% of those who follow companies through social media want to hear about deals, and 45% want to see products. Only 5% use social media primarily for customer support.  To learn more about these and other great lead generation ideas, visit us at www.mpell.com , email us at marketing@mpellsolutions.com or call us at 760-477-9261.  We’ve noticed that special incentives and promotions are taking a more dominant position in print, online, and media creative. The urgency for a truly compelling call to action is increasing in this tough economic climate.
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