Retention marketing is your key to loyalty program success. It’s cheaper for your company to implement, it’s a nice reward for your customers, and it brings you ongoing, returning clients. According to Social Annex, customer acquisition costs 500 times more than customer retention does. Plus, there are a whole lot of other benefits to customer retention, which we’ll discuss below. But, many of you may be wondering what retention marketing

We recently discussed the importance of setting professional New Year’s resolutions that will drive customer loyalty in 2017. But now it’s time to talk about loyalty best practices and how you can use these professional resolutions to build a successful loyalty program in 2017. When you’re ready to build your own loyalty program, contact Mpell Promotions and we’ll help you to create promotions and rewards that get you the attention

Valentine’s Day is one of the sweetest days of the year, and it’s right around the corner. As a growing business, Valentine’s Day is an excellent time for you to share your appreciation with your valued, loyal clients, and an incentive program is just the way to do it. If you haven’t created a Valentine’s Day incentive just yet, we have a few easy ideas to help you develop a sweet

It’s a new year, which means it’s time to set new marketing goals for a successful year ahead. And a great way to go about growing your business in 2017? Improve your customer loyalty program! Increased acquisition rates, higher retention rates, and more customer engagement are just a few benefits of customer loyalty programs. So, to better grow your company in the New Year, we’ll talk about some of the

We all know there is a distinct difference when advertising to men or woman, and there is clear research to suggest that men and women have different wants and needs when it comes to shopping, and purchasing services. Advertising messages, product design and packaging, loyalty promotions, products and services, and media all appeal differently to men and women consumers. According to several experts, women tend to be savvier shoppers since

No matter their age, financial status, or shopping habits, customers love promotional incentives. When it comes down to choosing between a company that offers a gift card incentive and a company that offers the same exact product and service, which company do you think the client is going to choose? Undoubtedly, they will choose the company who offers them incentives and rewards! But to build an incentive program that proves

It’s hard to believe that 2016 is nearly over. If you’re like most other companies trying to promote your products and service, you may be racing to reach your end of year sales goals or likely trying to plan an effective 2017 sales and marketing strategy that will get you the results you’re looking for. The end of the year is a time for treating your customers to deals, specials, coupons,

If you’re interested in offering incentives to your Millennial shoppers and clients, then you need to start thinking like a Millennial. Each year, approximately $600 billion is spent by millennials in the United States, but millennials aren’t as predictable as everyone seems to think they are. Brands need to think the way a millennial consumer thinks. They need to get to know the shopping habits and preferences of today’s young

The holiday shopping season is just around the corner, making it the perfect time to focus on acquiring new customers through gift card incentives and promotions. Per the National Retail Foundation (NRF), the average consumer plans to spend $935.58 during the 2016 holiday shopping season. Each shopper will spend an average of $139.61 on themselves. If brands play their cards right, they may be able to attract consumers with their

The holiday shopping season often revolves around emotional marketing strategies to provide shoppers with the nostalgia and sentimental value they desire during the holiday months. Many brands offer advertising gifts, holiday rewards, and shopping points just for spending over a certain amount of money during the holidays or by signing up for their customer loyalty program. While holiday rebates, rewards, and shopping gifts are an important part to gaining consumer